Creative & Project Management

Blending strategic project leadership with hands-on creative direction to deliver work that’s as organized as it is inspired.

I highlight both, creative and project management, because my expertise spans beyond creative work. A skilled Project Manager can lead any type of project. Although I can manage any type of project, technical or creative, my focus here is on Creative Project Management and Art Direction, as these disciplines often intersect and benefit from my design background.

WHAT I

DO

I lead creative projects from concept to completion, aligning strategy, design, and execution to deliver campaigns, content, and experiences that are organized, on time, on budget, and on brand.

WHAT I

USE

A lot of organization, creative direction, and design skills. PM tools like Asana, Trello, Monday.com; and design tools including, but not limited to, Adobe Creative Suite.

WHAT YOU CAN

EXPECT

Clear communication, proactive problem-solving, and a hands-on approach to creative execution ensuring every project is delivered with expectation met or exceeded. 

Work, Life, Balance Campaign

Goal

Develop a visually striking and brand-consistent campaign to promote Work, Life, Balance, starting with a poster design and extending into digital content to maximize reach and engagement.

Approach

  • Creative Direction & Options: Led brainstorming sessions and coordinated design team to produce multiple poster concepts for stakeholder review.

  • Refinement: Managed iterative feedback rounds to finalize the chosen design, ensuring alignment with messaging, and tone. Directed creation of a supporting blog post and a thumbnail for online platforms.

Results

  • Delivered a unified creative package that increased visual recognition and event interest.

  • Stakeholder satisfaction with design process and final assets was high, citing creativity and responsiveness.

  • Blog post and thumbnail boosted online visibility; traffic to event page increased.

National Drug Take Back Day

Goal

Raise public awareness of National Drug Take Back Day to encourage safe disposal of unused or expired medications, reduce prescription drug misuse, and support community safety initiatives.

Approach

  • Creative Development: Produce an engaging short-form video and an accompanying blog post to educate the employees about the event’s purpose, benefits, and logistics.
  • Collaborative Execution: Coordinated with clients, designers, communications, and subject-matter teams to ensure messaging accuracy, accessibility compliance, and brand alignment.
  • Multi-Channel Distribution: Deployed content across the organization’s internal website and blog social media platforms to reach maximum amount of people.
  • Timeline Management: Oversaw the project from concept to delivery, ensuring both video and blog were completed ahead of the campaign launch date.

Results

  • Increased Engagement: Achieved 13% increase in internal SharePoint traffic during the campaign period.
  • Broad Reach: Video reached 271 internal employees.
  • Community Impact: Amplified awareness of the event, contributing to a higher rate of participation in safe medication disposal in targeted communities.

Honor Awards

Goal
Lead the development of a cohesive, multi-channel campaign for the Honor Awards Celebration to honor recipients, drive event attendance, and reinforce brand excellence.

Approach

  • Direct the full creative process, from concept to delivery, ensuring all assets aligned with the event theme and brand standards.

  • Manage timelines, budgets, and resources across design team.

  • Oversaw creation of:

    • Publication: Spotlighting honoree achievements

    • Blog Post: To generate online engagement and event anticipation

    • eBlast: For targeted promotion

    • Event Video: For live and post-event use

    • Poster: For visual impact and awareness

  • Coordinated with stakeholders for approvals and content accuracy while maintaining production efficiency.

Results

  • Delivered all campaign components on time.

  • Achieved increased event participation and online engagement; eBlast open rates exceeded benchmarks.

  • Received positive feedback from leadership, honorees, and attendees on the campaign’s quality and impact.

  • Strengthened cross-team collaboration and demonstrated the value of integrated creative project management.

    Publications

    Goal

    Produce multiple high-quality magazines on tight, recurring deadlines while maintaining brand consistency, meeting editorial standards, and assisting with design and art direction.

    Approach

    • Coordinate cross-functional teams including writers, designers, photographers, advertisers, and printers.

    • Implement a structured production calendar with deadlines for content submission, design, ad deadlines, approvals, print handoff, vendors, and print delivery.

    • Streamlined review and approval processes using collaborative tools to reduce bottlenecks.

    • Balanced simultaneous projects by prioritizing tasks based on urgency and impact.

    Results

    • Delivered all magazines on time and within budget for multiple consecutive production cycles.

    • Increased efficiency by reducing revision rounds by 27% through improved workflows.

    • Strengthened brand cohesion across publications, enhancing reader engagement and advertiser satisfaction.

    There were many more than pictured here.

    Jennifer Perkins-Frantz

    Let's Chat

    jengaf@verizon.net